Ads, Consumers, Media

Do Pleasant Emotional Ads Make Consumers Like Your Brand More?

Visual and Linguistic Processing of Ads by Bilingual Consumers

Negative Ads Turnoff Voters, Enthrall News Media

To find out, Stanford's Political Communication Lab designed an online experiment in which voters from the seven battleground states of Ohio, Pennsylvania, Maryland, Tennessee, Missouri, Montana and Virginia watched a pair of either negative or positive ads (one from each candidate). While viewing each of the two ads, participants indicated how they felt about the content of the ad by continuou...

Media Mergers and Media Bias with Rational Consumers

We present an economic model of media bias and media mergers. Media owners have political motives as well as proÞt motives, and can inßuence public opinion by withholding information that is pejorative to their political agenda — provided that their agenda is not too far from the political mainstream. This is true even with rational consumers who understand the media owners’ biases, because the...

Media Mergers and Media Bias with Rational Consumers: Extended Version

We present an economic model of media bias and media mergers. Media owners have political motives as well as profit motives, and can influence public opinion by withholding information that is pejorative to their political agenda — provided that their agenda is not too far out of the political mainstream. This is true even with rational consumers who understand the media owners’ biases, because...